Social Media and technological advancements has transformed the way businesses interact with customers.Businesses used to interact through telephone, printed media and TV advertisements but social media has replaced almost all the traditional marketing strategies in the last century. Social Media is a valuable asset because it allows businesses to communicate, interact and engage directly with current and potential customers. Information through social media is fast, convenient and up to date.
There are any differences between traditional marketing and marketing with social media. First off, traditional marketing include radio or tv broadcasts, print, telephone and direct mail. Social media is the use of online websites to communicate, share ideas, and provide information. Examples of social media platforms include Twitter, Facebook, Instagram and Blogs. Social media is very flexible compared to traditional media. Information can be changed once published whereas newspapers and TV advertisements do not have that versatility and are set in stone. Traditional media is not as quick as social media. It can be delayed due to time constraints but social media is almost always immediate. Based on the article Why social media threatens traditional media, the number it took each media to reach 50 million users are as follows: Telephone – 74 years, Radio – 38 years, TV – 13 years, Internet – 4 years. Facebook – 5 months. Why social media threatens traditional media. (2015, Oct 13).
How is the message conveyed differently between traditional media and social media?
Social media creates an environment of two-way conversations with consumers, whereas traditional is always just one-way therefore the messages conveyed are interpreted differently. Traditional media is message driven therefore its success relies on the attractiveness. Social media is more effective because consumers are able to react to the message as opposed to just listening to it and not being able to communicate their opinion, or questions. When businesses use social media, it is important that they identify the voice of their brand to have consumers effectively hear and listen to the messages they are trying to deliver. The qualities to identifying an organization’s voice is by understanding its Culture, Community and Conversations. What voice does your audience hear in your social media marketing messages? (2015, Jun 05). Sharing your business’ beliefs and culture helps creates a voice, listening to your community and knowing what they want you to say enhances your voice, and engaging with consumers completes your voice which in turn creates consumers to listen to your brand and marketing.
Should the message be tailored to different demographic groups? Why?
Yes, messages should be tailored to different demographic groups because interests vary between those groups. Generations X and Y are the younger generations who are more tech-savvy. Majority of the information they acquire is from social media because they use their smartphones, tablets, laptops and other data devices more frequently. The older demographics are the baby boomers who are more traditional and use data devices less. These choices, then, dictate the type and style of appropriate messaging and platform. By understanding the target demographics’ preferences, companies can develop strategies and appropriate messages toward mobile devices and platforms that best suit the needs and preferences of their customers.
Why social media threatens traditional media. (2015, Oct 13).AllAfrica.ComRetrieved from https://proxy.cecybrary.com/login?url=https://search-proquest-com.proxy.cecybrary.com/docview/1721890580?accountid=144789
What voice does your audience hear in your social media marketing messages? (2015, Jun 05).PR NewswireRetrieved from https://proxy.cecybrary.com/login?url=https://search-proquest-com.proxy.cecybrary.com/docview/1686045980?accountid=144789
Colorado Technical University. (2018).Course information: PSYC325-1803B-01. Retrieved from Colorado Technical University Virtual Campus, PSYC325-1803B-01 MUSE The New Rules of Social Media- Social Media and Marketing https://class.ctuonline.edu/_layouts/MUSEViewer/Asset.aspx?MID=12589433&aid=12589434